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Now rival leaders use any media platform available to attack each other!


Cameron drew first blood talking in Practical Poultry magazine, calling Brown a "chicken" and saying his fiscal policies were "fowl".

Brown hit back in Narrow Gauge World and Modelling, saying the Tory leader couldn't "gauge" how unpopular he really was, and saying it was "full steam ahead" for election victory.

But Cameron was unabowed, telling the Funeral Service Times that Labour were "the recently deceased", full of "unins-PYRE-ing" policies.

An angry Brown told Data Centre Management that Cameron "doesn't even know how to use Excel", calling him a "classic data mismanager".

Cameron then told Improve Your Coarse Fishing "Brown couldn't catch a fucking pike in a bathtub", cheekily adding "they did say this was coarse fishing!"

But Brown said in the Teddy Bear Times that he was "just a big soft teddy bear, a teddy bear that cares about this country".