Smugness cases are expected to rocket early next week and this year could be one of the worst on record for sufferers, experts warned last night.
Recent events including the Glastonbury festival, that episode of Doctor Who with Van Gogh, the launch of the iPad and now the reversal of the decision to axe 6 Music are to blame for record levels, the highest since the Britpop scene of the mid 90s.
Further suffering for the nation's 12 million smugness sufferers will be brought by the release of The Wire on Blu Ray.
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